We charge a flat fee which will be negotiated during our consult - typically between $500 - $600*, in addition to the initial Wix hosting fees for the year ($270). The $270 is a yearly hosting charge which covers your access to Wix Premium (the builder tool), and the cost of owning your personal domain (website address). The cost for your website could vary if there are an excessive number of pages desired, number of topics/items/breeds, or amount of content to be included. We strongly suggest one website per animal/breed, to ensure optimal connections with search engines. To start, we request 50% of our fee down, plus the actual Wix hosting and domain costs.
*Site makeovers/rebuilds are typically negotiated at a lesser price, due to an existing pattern that can sometimes be followed.
Once we agree the website is finished (we will discuss what finished looks like during a consultation), the remaining 50% of our fee is due. At that time, we will transfer ownership of the website to you and it will be your responsibility to set up auto-billing with your credit card information with Wix. If you don't do this, you run the risk of losing your domain and/or website.
If managing your own site going forward is not something you would like or are able to do, we can discuss a reasonable fee for updates required. If you have any further questions, please don't hesitate to send us an email inquiry.
Will I have to do anything?
We cannot create content; you are the expert of your animal/breed/product. We need you to do your part in supplying us with quality photos (not screenshots of photos), as well as details/descriptions regarding each animal/item. A history of your venture is important and personalizes a visitors stay at your site. Your website should be a delicate balance of appealing photos and descriptive text. You want to ensure folks are aware of what's important; but not have so much text it feels as if they're reading a book.
When we begin creation of your new site, we will ask you to read and respond to the items to consider handout: new website questionnaire. It is a great way to organize your thoughts and start writing the content that will set you and your business apart from the others.
Optimizing Your Site's Content for SEO
(Search Engine Optimization)
One of the most effective ways to get your site’s pages to rank higher in search engine results is by adding original text to each page. Google crawls and indexes each page individually, and ranks pages higher based on their relevance to certain keywords.
We recommend that you create original, organic content for each page of your site. This content should incorporate your page’s keywords in a natural, unforced way. For example, if you own an automobile repair shop, your homepage’s keywords could include “car repairs”, “professional mechanic”, “reliable mechanic”, “complete auto service”,...
Search engines aim to understand your site visitors’ intent and provide the most relevant results according to the search phrase that they have entered. We recommend writing content that answers popular questions related to your main keywords. It’s a great way to draw visitors to your site, while proving to search engines that your site has value and should rank higher for the search phrases that your site visitors enter.
Your keywords should appear throughout the content of your site. Use these words in your site's text in an organic way, keeping them in their correct context.
If you feel that a certain search phrase cannot be mentioned any more in your site content (organically), try adding more content to your site. Make sure that these additions contribute something of value to your site visitors.
Use keywords and search phrases that you want search engines to relate to your site.
Use keywords and search phrases that you think your site's potential visitors are entering in search engines to find you, your company, or the service you provide.
Each search phrase should be between 1 to 4 words.
Consider the amount of competition for a given keyword or search phrase and try to use specific and unique phrases. For example:
Broad terms with high competition for ranking: Jaguar, Car, California Dealerships
More specific terms: Bob's Jaguar Dealership: Jaguar Dealership in East Bakersfield
Make the most of your content by using keywords and search phrases that contribute to your SEO.